About Us


Owner Sarah Barton had a vision of a store that featured quality apparel and accessories for women of all ages, shapes and sizes - and that quickly became a reality in 2016. She worked for over a year to find the perfect location during the perfect time to open Label's doors - and everything fell into place at the historic Bentonville Square, right around the corner from Sam Walton's very first storefront. 

Label features premium denim, apparel, shoes and accessories in a variety of pricepoints and styles. We strive to be a one-stop shopping destination for work or play and would love to help you find pieces you can't live without.

If you're looking for great-fitting jeans that you'll love for years to come, you've made it to the right place! Our stylists are well-versed in our denim selection and we've tried on every pair so we know exactly how they fit and how they'll work on your body type. Come see us for one-on-one styling and wardrobe selection!

Since opening, Label has been honored to be featured in volumes 1 through 3 of the Northwest Arkansas Scout Guide, been chosen as Top 10 Women's Boutiques in Northwest Arkansas in 2016, 2017 and 2018, been honored with “Best Designer Clothing” in Northwest Arkansas” and “Best Women’s Attire” by AY Magazine, and has been nominated as Bentonville Small Business of the Year, Under 30 Business Owner, and Bentonville Woman Owned Business of the Year.





After moving to Bentonville in 2014, I decided that I needed one place where I could find all of my favorite brands - and the ideas started rolling in for creating Label. In 2016, Label finally opened its doors and it has been nonstop craziness (in the best way possible) ever since.

I love being a small business and getting to know customers, their families and getting to style them in things they feel good in. I don't like it when customers leave with things they aren't sure about - I'm always telling them, "you've gotta love it!" because I truly want my customers to feel good in their clothes.

Things you should know about me: I'm a lover of dogs (just ask me about my rescue pup, Layla); I can't turn down a good frozen margarita; I'm Justin Timberlake's number one fan and I'm a new mom to a sweet little boy. My husband and parents are my biggest cheerleaders and I feel so lucky to get to do something I love every day.





Photos courtesy Mandy Babyar Photography

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