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LABEL | About Us

Owner Sarah Barton had a vision of a store that featured quality apparel and accessories for women of all ages, shapes and sizes - and that quickly became a reality in 2016. She worked for over a year to find the perfect location during the perfect time to open Label's doors - and everything fell into place at the historic Bentonville Square, right around the corner from Sam Walton's very first storefront. 

Label features premium denim, apparel, shoes and accessories in a variety of pricepoints and styles. We strive to be a one-stop shopping destination for work or play and would love to help you find pieces you can't live without.

If you're looking for great-fitting jeans that you'll love for years to come, you've made it to the right place! Our stylists are well-versed in our denim selection and we've tried on every pair so we know exactly how they fit and how they'll work on your body type. Come see us for one-on-one styling and wardrobe selection!

Since opening, Label has been honored to be featured in volumes 1 through 3 of the Northwest Arkansas Scout Guide, been chosen as Top 10 Women's Boutiques in Northwest Arkansas in 2016, 2017, 2018, 2019 and 2020, been honored with “Best Designer Clothing” in Northwest Arkansas and “Best Women’s Attire” by AY Magazine, and has been nominated as Bentonville Small Business of the Year, Under 30 Business Owner, and Bentonville Woman Owned Business of the Year.


Photo courtesy of Mandy Babyar Photography

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