Founded in 2016, LABEL is a women’s clothing boutique in Bentonville, Arkansas, created by Sarah Barton with a vision to offer high-quality apparel and accessories for women. After an intentional search for the perfect location, LABEL opened its doors on the historic Bentonville Square, just steps from Sam Walton’s original storefront.
LABEL is known as a premier Northwest Arkansas boutique for premium denim, on-trend women’s clothing, shoes, and accessories at a variety of price points. Designed to be a one-stop shopping destination, we offer versatile pieces for work, weekends, and special occasions—making it easy to build a wardrobe you love.
We specialize in denim fitting and personalized styling. Our experienced stylists have tried on every pair we carry, allowing us to recommend the best jeans for your body type, fit preferences, and lifestyle. Whether you're searching for everyday essentials or standout pieces, we provide one-on-one styling to help you look and feel your best.
Since opening, LABEL has been recognized as one of the Top Women’s Boutiques in Northwest Arkansas (2016–2025) and awarded “Best Designer Clothing” and “Best Women’s Attire.” We’ve been featured in The Scout Guide Northwest Arkansas and Celebrate Magazine, and nominated for Bentonville Small Business of the Year, Woman-Owned Business of the Year, and Under 30 Business Owner.
In 2022, LABEL expanded with a second women’s boutique location in Rogers, Arkansas, continuing to serve the Northwest Arkansas community with a growing team of dedicated stylists.